What is SEO?
There are a lot of definitions of SEO (spelled Search engine optimisation in the UK, or search engine optimization
in the US) but lets face it, SEO in 2013 is about getting free traffic
from Google, the most popular search engine in the world.
It’s about KEYWORDS and LINKS. It’s about RELEVANCE and REPUTATION. It is about VISITOR SATISFACTION.
Search engine optimisation is about a web page being relevant enough
for a query, and being trusted enough to rank for it. It’s about ranking
for popular keywords for the long term,on merit. You can play by ‘white
hat’ rules laid down by Google, or you can choose to ignore those and
go ‘black hat’ – a ‘spammer’. But MOST SEO TACTICS still work, for some
time, on some level, depending on who’s doing them, and how it’s
deployed.Whichever route you take, know that if Google catches you trying to “modify your rank”, then they will class you a spammer, and your site will be penalised (you wont rank for important keywords). Google does not want you to try and modify your rank. They would prefer you paid PPC to do that. The problem is – traffic from SEO is valuable. REALLY valuable. And FREE, once you’ve pleased Google enough.
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
- Review of your site content or structure
- Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted as "Ads" or "Sponsored") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
- Can you show me examples of your previous work and share some success stories?
- Do you follow the Google Webmaster Guidelines?
- Do you offer any online marketing services or advice to complement your organic search business?
- What kind of results do you expect to see, and in what timeframe? How do you measure your success?
- What's your experience in my industry?
- What's your experience in my country/city?
- What's your experience developing international sites?
- What are your most important SEO techniques?
- How long have you been in business?
- How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
Download Guide ebook for SEO for Beginers. Click Here
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